There is no denying that the travel industry has been supercharged this decade and this boost is deemed to be increased with every new day making it the largest industry in the world, making an economic contribution of around 20 trillion dollars a year. Likewise, there is no slowing down for the tour business owners. Keeping this thrust in mind, let’s talk about 5 quick tips that can help you attract travelers to your tour business for higher gains.
Make Strong Presentation Online
Whether it’s your tourism website or social media platforms, maintain a strong presence online. The world is fast, admit it, very few people would like to come by your office to have a face to face meeting. Updating your business profiles, launching new tourism packages online on a regular basis would help you capture more audience and prospective clients and it’s the most time-efficient and cost-efficient way to publicize your tour business. Ease the way for online booking and online payment methods for your prospective customers. Ensuring the functionality of your content, booking and inquiry criteria. Easy accessibility for the customers can increase the revenues of your business.
Understand your Market
Ask your team to engage with their customers and establish personal contacts. A happy customer would definitely come back to you and you are expected to strike a deal with them with more than 70% chances rather initiating efforts with a new one with only 20% chance in hand. Secondly, advertise yourself at places which have high tourist traffic, you may choose historical monuments, clubs, diners or traveling pages online. Other than publishing brochures and flyers which has limited benefits, partner with local businesses and concierges to promote your tour business in the long run.
Build Up a Team
People working with you or for you are your asset. In business, the best can only be achieved with the help of happy and sincere team members. Increase their morale by investing in their training, giving them sales incentives that give an irresistible boost to their performance. By introducing personal incentives such as employee of the month or special bonuses, the employer can initiate a healthy competition among its team members thus giving a hike to his business.
Customer’s Ratings & Review
Arrange an online review portal and encourage your customers to give their reviews and feedback about the quality of services they received. The positive reviews would help you get more business and the negative one would help you improve your services. Register yourself on such platforms and let your happy customers speak for you.
Collaborate with Online Travel Agencies (OTA)
You get to generate more money and traffic when a customer accesses your website directly and make a booking but allying with online travel agencies such as melbourne private tours helps you build a name and market across the way. These online marketplaces accessorize tourism providing transport, accommodation, tours and activities and other lucrative packages. Around 30% of the world’s books from Online Travel Agencies, a worthy platform for extravagant sales and revenue for your tour business.